SASSAFRAS: A FUSION OF FASHION & GARDENING
Who said Fashion & Gardening can’t be together
SASSAFRAS is a hidden Japanese brand established in 2004 in Kyoto that specializes and is committed to making functional and stylish clothing for gardening.
Using a variety of design sources, from workwear to military to traditional styles, SASSAFRAS creates garments with a unique perspective and attention to detail.
Whether you're looking for something practical for the garden or to be fashionable for the outgoing, SASSAFRAS has the perfect option for you. With a focus on quality and innovation, SASSAFRAS is the ideal choice for anyone who loves Fashion or Gardening.
The Story of Steve Gossard
The brand is based on the fictional character Steve Gossard and his fictional background story.
Born in 1948 in Fremont, California.
Steve Gossard has had a diverse career.
He graduated from college in Berkeley, California, and worked as a programmer for computer manufacturers, developing OS software.
However, at the age of 40, he suddenly dropped out and devoted himself to gardening full-time in Fremont, enjoying rock music in his spare time.
His unique natural gardening style, which doesn't involve removing any weeds and praises the full nature as it is, caught on through word-of-mouth. He soon became a professional gardener.
Simultaneously, Steve Gossard opened his own gardening shop called "SASSAFRAS" next to his home. The shop's name is also the name of the original clothing line he designs and manufactures himself.
The "SASSAFRAS" brand is inspired by the many big trees in his backyard - one of which is a sassafras tree that is also the ingredient to makes Root beer that he loves to drink.
Unlike other gardening stores, Sassafras sells a variety of gardening gear and home goods that are all selected based on Steve Gossard's unique perspective on gardening that doesn't adhere to traditional notions. Keith's original clothing line has gained the most attention from all the items sold in Sassafras.
His take on gardening wear incorporates the functionality of various real clothes that he has used in the past and present, such as workwear, outdoor wear, military wear, and traditional wear.
He says, "All of the clothes I've chosen are what I believe are easy to wear and move in, durable, and fit my idea of what gardening clothes should be."
SASSAFRAS is now available to order from the PADDLERSSHOWROOM!
Written by: Kieran T.B.