H.UNIT is a unisex brand that produces a range of clothing and accessories for both men and women. The brand's concept, "Fusion of classical and contemporary" inspired the design of its items, which are accessible by being genre-less and customised with traditional sewing and processing techniques from the
"Kuraishi-Kojima" area in Okayama Prefecture. This region is world-renowned for producing high-quality denim products.

With the motto "Be like Kojima, but unlike Kojima," H.UNIT has become popular in the Japanese market with its unique take.