Starting in 2017, FUJITOSKATEBOARDING (FSB) is an extension of the Japanese menswear brand FUJITO. FUJITOSKATEBOARDING sponsors three professional riders from the northern shore of Kyushu with a particular focus on his local Fukuoka skate community. This emphasis on integrating and empowering the local community extends to the collaborative approach of the brand. Each season the brand collaborates with a local artist to create prints that reflect the Japanese sensibilities entrenched in the designer's and the brand's philosophy. This season, painter Takashi Yatoji made prints based on the Sakura blossom, which has been utilised creatively across FUJITOSKATEBOARDING’s relaxed streetwear silhouettes.